When a Retention Health Check is enough
Not every question needs a five-week engagement. Here is when a shorter health check serves App Analytics work better.
Field notes
Writing for teams who read cohort curves weekly
Short guides rooted in App Analytics — user retention and cohort analysis, not generic productivity advice.
Planning retention experiments from a cohort readout
A cohort study only helps if it produces experiments your engineers can schedule. Use this brief structure after every readout.
Three cohort composition traps we see in Bangkok product teams
When new user volume jumps, retention curves can look healthier—or worse—without any product change. Watch these composition traps.
How to read Day-7 retention without fooling yourself
Day-7 looks simple until acquisition mix shifts mid-week. Here is a practical way to separate genuine return from composition noise.