Blog
Short notes on making churn prediction reporting usable in weekly product and retention work.
Naming Churn Risk So Teams Actually Agree
Why vague labels like “at risk” stall retention reviews—and how to write cohort names that survive a release.
What Regional Teams Watch Before Renewal Windows
Local habits we see when subscription calendars outrun the time to read every retention chart.
From Raw Events to Prediction Rules
A short method for turning similar engagement drops into inclusion rules someone else can rebuild.
When to Refresh Your Churn Risk Map
Signals that your risk map no longer matches how subscribers actually leave.