Analysts who stay with the cohort curve

Official name and origin

The official registered business name is Nodecloudbase Co., Ltd. The company was established in 2018 in Bangkok after three product managers noticed that monthly retention averages were steering roadmaps away from the users who actually stayed.

Early work began as informal Friday reviews for neighbouring startups in Pom Prap and neighbouring districts. Demand for clearer cohort readings grew, and the practice formalised around App Analytics — user retention and cohort analysis delivered as human engagements rather than hosted software.

How we approach the work

We favour small rooms, shared definitions, and written experiment briefs. Thailand’s product scene moves quickly; our job is to slow the interpretation just enough that composition traps do not masquerade as product wins.

Values we keep visible

• Definitions before dashboards
• Cohorts compared like with like
• Recommendations an engineer can estimate in one sprint
• Respect for anonymised user data and local privacy expectations